Jon Ander Urresti: ‘Kolapsoa’
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(EU)
Jon Ander Urresti introduces his work *Kolapsoa* as follows: “The three members of this advertising agency can sell anything. Absolutely anything, even things you don’t need. Especially things you don’t need. If you’re not paying attention, they’ll sell you a double-headed spoon, telling you it’ll help you eat faster. Or a spinning bed that spins away your stress every night. Anything. Rain boots for dogs and umbrellas for trees. There were people who actually asked for blue wine in Rioja Alavesa after one of their campaigns.
However, a last-minute assignment will turn the agency upside down. They’ll have to manage to sell just one thing: the desire to stop buying.”